Auto Dealerships

Contact us at 516.284.8679 to learn more or to get started!

Postcard Marketing: Leveraging the Power of Direct Mail

Prospective car buyers are everywhere! Car dealers connect with them via newspapers, television, radio, social media, email marketing, search engine optimization and web marketing. In a digital age, it seems easier than ever to connect with people who would like to buy a car.

While digital marketing is essential, auto dealers must also keep in mind four key facts:

1. Physical media such as direct mail marketing has been shown to leave a “deeper footprint” in the brain than digital media.

2. Direct mail appeals to both older and younger demographics, with many preferring to learn about marketing offers via direct mail versus online advertising.

3. 64% of consumers “value the mail” they receive, but only 36% of businesses think consumers value their mail.

4. 65% of consumers of all ages have seen direct mail and made a purchase as a result of it.

Digital media is becoming more and more bloated, creating a lot of noise that consumers have begun tuning out. It is becoming harder for businesses to stand out from the competition or to even be noticed in the first place. Furthermore, traditional marketing is not quite the dinosaur many businesses might think, and can still generate a significant return on investment (ROI).

Our advertising experts believe in the power of direct mail, and believe it is a highly underutilized medium for businesses seeking new customers. A truly comprehensive marketing strategy geared toward potential car buyers has several components, encompassing both digital and traditional outlets. In fact, the most effective strategies today involve presenting a unified message across all marketing platforms, strengthening the company’s brand and providing several opportunities for consumers to get the important information they need to make a good decision.

Through our postcard marketing program, companies will be able to send prospective car buyers attractive, eye-catching postcards. They are larger than the standard mailing size, measuring 6 inches by 11 inches, so it does not get lost in the shuffle and has a high chance of leaving that deeper imprint on consumers who view it.

These postcards feature vivid graphics that are in line with the company’s brand and image, and contain well-crafted calls to action to encourage potential car buyers to contact your car dealership. We work with companies to help them craft the best postcard possible, with attractive designs and distinctive messages that inspire customers to act, either by calling your dealership, visiting your website or coming to your car lot.

If you are interested in learning how to attract more car buyers via a comprehensive postcard mailing campaign, contact us today for more information and to start putting together an attractive advertising campaign that turns potential customers into sales and profit for you!

Contact us at 516.284.8679 to learn more or to get started!

Recent Car Dealership Advertising Results:

1. Increased used car dealer sales by $750,000

We were recently engaged to generate leads to people interested in buying a used vehicle. During the advertising campaign, we increased sales of the auto dealership by 100%!  We achieved these results through online advertising and direct mail.

2. Increased used car dealer sales by $50,000 in two weeks

We were engaged to generate leads of people interested in buying a used vehicle. During the initial phase of the advertising campaign, we increased sales of the auto dealership by $50,000 within two weeks. We achieved these results through direct mail.

Contact us at 516.284.8679 to learn more or to get started!

Sample Postcard Designs:

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